LOGO

The logo is based on an arrow pointing forward and upward.

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Used on light backgrounds.

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BUILDING

The logo is built on the signature angles of 72° and 34°.

CLEAR SPACE

It is forbidden to place outside elements in the clear space.

Centering

The logo is aligned in different frames to the physical center.

BACKED LOGO

Used on complex backgrounds, such as striped uniforms.

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BUILDING

The substrate offset is 80% of the horizontal stroke thickness.

CLEAR SPACE

It is forbidden to place outside elements in the clear space.

MONOCHROME VERSIONS

Monochrome versions are used when color printing is not possible, or for special applications such as engraving, embossing and others.

CMYK printing color: 0 0 0 100

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MONOGRAM

Used for additional brand identification or in cases where the application of the basic version of the logo is not possible.

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CLEAR SPACE

It is forbidden to place outside elements in the security field.

BACKED SUBLOGO

Used on complex backgrounds, such as striped uniforms.

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CLEAR SPACE

It is forbidden to place outside elements in the security field.

THE ARROW

Key Visual with an arrow can be used as a static image or as a motion graphic. The arrow has hinges, which makes it roll from side to side and thus it creates a feeling of a rapidly flying arrow. An additional effect is the glow.

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THE PALETTE

Pantone 3265 C
RGB: 0 199 177
CMYK: 77 0 42 0

HEX: #00C7B1
Pantone 266 C
RGB: 117 59 189
CMYK: 76 85 0 0

HEX: #753BBD
Pantone 2405 C
RGB: 180 0 145
CMYK: 40 95 0 0

HEX: #B40091
Pantone 382 C
RGB: 189 238 0
CMYK: 37 0 100 0

HEX: #BDEE00
Pantone 2995 C
RGB: 0 187 255
CMYK: 73 4 0 0

HEX: #00BBFF



THE FONT

The main corporate font is Montserrat Bold.

The full Montserrat font family can be used for additional communication. It is a geometric grotesque font with a wide character design. It includes many lettering styles from the thinnest to the extra-fatest. The logo also has a wide character shape, forming a strong pairing with the fonts.

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THE FREEBET

Freebet stickers with denominations from 1000 to 5000 roubles were created to attract new customers.

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THE GRAPHICS

Pattern “3D Arrows”

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Pattern “LINE ARROWS”

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Pattern “ARROW-CRISTALS 1”

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Pattern “ARROW-CRISTALS 2”

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Pattern "POLYGONAL ARROWS 1"

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Pattern "POLYGONAL ARROWS 2"

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Pattern "STONE ARROWS 1"

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Pattern "STONE ARROWS 2"

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Pattern "STONE ARROWS 3"

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Pattern "ELEMENTS"

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FILES