As an Ambassador, Gouberniev will participate in PARI advertising communications and joint marketing activities, as well as represent the brand at various sporting events and in his social networks. In addition, the partners will raffle special merchandise, hold autograph sessions and organize joint contests for sports fans.

Gouberniev is the acknowledged voice of Russian biathlon. Thanks to his reports fans fell in love with this sport and actively watch broadcasts from the winter slopes, supporting our athletes.

Gouberniev has been working on television since 1997. He has hosted sports broadcasts on TVC, Eurosport, Russia-1 and Russia-2. Since 2000, he has been commentating on the Olympic Games. He currently works for the channels Russia and Match TV (since its’ launch in 2015).

During his television career, Gouberniev has won four TEFI awards. The first one he received in 2007 in the category "Best Sports Commentator". In 2015, his program "Biathlon with Dmitry Gouberniev" was named the best sports program. In 2019, Guberniev received two TEFI awards - as the best sports commentator and the best news program host.

Igor Larionov is a legend of Soviet and Russian hockey, one of seven hockey players in history who managed to win major world hockey titles: three times he lifted the Stanley Cup, the World Championship trophy four times, and won junior championships and the Olympics. He holds the title of Honored Master of Sports of the USSR. Currently, Igor Nikolayevich is the coach of the Nizhny Novgorod HC Torpedo.

Mikhail Sergachev is a Russian hockey player, ambassador of PARI and the «Pari i Pobejdai» charity foundation. Sergachev is from Nizhnekamsk. He spent his entire career at the highest level in the NHL: he played for the Montreal Canadiens and Tampa Bay Lightning, and since 2024 he has been playing for the newly formed Utah club. With Tampa, Sergachev won the Stanley Cup twice (2020, 2021). He also became a bronze medalist at the 2019 World Championship as part of the Russian national team.

Mikhail pays a lot of attention to social initiatives. The Sector 98 project, created by Sergachev in 2022, distributes free tickets to the matches of his club «Neftekhimik» in Nizhnekamsk.

Arman Tsarukyan is a Russian mixed martial arts fighter of Armenian descent who competes under the auspices of the UFC in the lightweight division. As of June 1, 2024, he is ranked number one in the lightweight division. Arman Tsarukyan is a two-time winner of the Fight of the Night Award, a three-time winner of the Performance of the Night Award, a three-time Russian grappling champion (2016–2017), the Asian pankration lightweight champion.

Pyotr Yan is a Russian mixed martial arts fighter. He is a former ACB lightweight champion and a former UFC lightweight champion. As of June 1, 2024, he is ranked third fighter in the lightweight division. Pyotr Yan is a three-time winner of the Fight of the Night Award, a winner of the Performance of the Night Award, the "Breakthrough of the Year" according to the World MMA Awards (2020).

Luxury Girl is a PARI manager of bright emotions, a Russian adult film actress, producer, director, blogger and streamer. The number of her subscribers in all services exceeds 1 million people.

Bookmaker company PARI and TV presenter Olga Petrikova became partners. According to the terms of the agreement the presenter of the main sports TV channel of the country will become the brand's ambassador.

As an Ambassador Olga Petrikova will take part in PARI advertising activities, as well as in activations for the upcoming Football World Cup in Qatar. In addition, she will represent the brand at various sporting events, in her social networks and participate in joint contests for sports fans with PARI brand.

Olga Petrikova is a professional athlete, a former member of the biathlon and cross-country skiing teams of Khanty-Mansiysk autonomous district. Petrikova has three higher education degrees in law, journalism and management in physical education and sports. She has won or been a finalist in beauty contests many times.

Olga Petrikova has been working at the main sports TV channel since 2016. She has become one of the most recognizable presenters of the channel over the years. The journalist appears daily on the air of the program "All to Match", covering the events of major soccer championships and tournaments. She was one of the main anchors of the channel's last European Championship, held in 2021.

Vasily Artemyev is a Russian professional rugby player who plays as a three-quarterback or fullback for the Russian FC CSKA.

Herman El Classico Popkov is the founder and part-time player of the blogging FC Amkal.